wope.com
AI Breakdown
Design export
---
version: alpha
name: Wope
description: Outrank Everyone. Starting Now.
colors:
primary: "#ffffff"
secondary: "#8f60ef"
neutral: "#0a0118"
border: "#374151"
brand-sweet-flag: "#644491"
brand-cold-steel: "#272632"
surface: "{colors.neutral}"
on-surface: "{colors.primary}"
typography:
headline-lg:
fontFamily: Rebond Grotesque
fontSize: 40px
fontWeight: 700
lineHeight: 1.2
letterSpacing: -0.02em
headline-md:
fontFamily: Rebond Grotesque
fontSize: 28px
fontWeight: 700
lineHeight: 1.29
headline-sm:
fontFamily: system-ui
fontSize: 20px
fontWeight: 600
lineHeight: 1.2
headline-xs:
fontFamily: system-ui
fontSize: 16px
fontWeight: 600
lineHeight: 1.15
body-md:
fontFamily: system-ui
fontSize: 14px
fontWeight: 400
lineHeight: 1.71
letterSpacing: -0.011em
rounded:
sm: 8px
full: 9999px
spacing:
xs: 8px
sm: 16px
md: 28px
lg: 46px
xl: 150px
components:
button-primary:
backgroundColor: "{colors.primary}"
textColor: "{colors.primary}"
rounded: "{rounded.full}"
padding: 7px 24px
height: 40px
button-secondary:
backgroundColor: "{colors.primary}"
textColor: "{colors.primary}"
rounded: "{rounded.full}"
padding: 7px 24px
height: 40px
button-link:
textColor: "#676182"
rounded: 0px
card:
backgroundColor: "{colors.neutral}"
textColor: "{colors.primary}"
rounded: "{rounded.sm}"
padding: 16px
---
# Wope: Neon Horizon Grid Framing a Dark SEO Pitch
## Overview
Wope's interface is dark, high-contrast, and atmospheric. It aims for technical confidence without feeling heavy by using a violet glow as brand expression and keeping most text white on a deep surface. Spacing trends roomy in heroes and compact in data regions to balance storytelling and dense analytics. The tone is professional and tool-first for SEO specialists, agencies, and startups.
## Colors
- **primary (#ffffff):** Core text and icons on dark backgrounds.
- **secondary (#8f60ef):** Accent for highlights, gradients, and interactive emphasis; keep usage sparse for impact.
- **neutral (#0a0118):** Page background and modal backdrops; establishes dark mode baseline.
- **border (#374151):** Subtle dividers and outlines on dark; 1px strokes for tables, inputs, and card seams.
- **brand-sweet-flag (#644491):** Supporting violet for gradients or subtle tints on illustrations.
- **brand-cold-steel (#272632):** Secondary surface and panel tones to step content back from the main surface.
- **surface ({colors.neutral}):** Alias for core background when referencing component surfaces.
- **on-surface ({colors.primary}):** Alias for legible text/icons placed on surface tones.
## Typography
- Headline LG — Rebond Grotesque, 40px, 700, 1.2, -0.02em: Display headlines and hero claims. Rebond Grotesque is custom/self-hosted; if unavailable, use obtainable substitutes with similar punch such as Archivo, Oswald, or Ubuntu (700).
- Headline MD — Rebond Grotesque, 28px, 700, 1.29: Section headers and feature leads; same availability notes as above.
- Headline SM — system-ui, 20px, 600, 1.2: Subheads, card titles, and UI labels where compactness matters.
- Headline XS — system-ui, 16px, 600, 1.15: Overlines, chips, and small section labels.
- Body MD — system-ui, 14px, 400, 1.71, -0.011em: All paragraph copy, FAQs, and supporting descriptions. For hosted body fonts, Roboto, Open Sans, Oxygen, Ubuntu, or Cantarell are supported Google alternatives; choose per platform needs.
## Layout
Spacing follows an 8px base with asymmetric steps for tone control. Use xl (150px) for hero/top and major section padding, lg (46px) for section gutters, md (28px) for card interiors and feature columns, sm (16px) for compact groups, and xs (8px) for tight controls. Data-heavy areas stay compact (sm–md), while marketing sections breathe (lg–xl). Keep consistent vertical rhythm by pairing headline sizes with md or lg spacing above and sm below.
## Elevation & Depth
Depth relies on soft glows and selective shadows. Use sm (rgba(186,179,255,0.04) 0 0 20px 1px) for hover emphasis, md (rgba(0,0,0,0.25) 0 4px 4px) for sticky navs or small popovers, and lg (rgb(10,1,24) 0 72px 54px) for hero screenshots or modal canvases. Where shadows are none, separate layers with border (#374151) and tonal steps between neutral (#0a0118) and brand-cold-steel (#272632).
## Shapes
Corners are minimal and purposeful. Cards and panels use rounded.sm (8px) to read as equipment-like modules. CTAs, inputs, and chips use rounded.full (9999px) for pill silhouettes that feel quick and tappable. Avoid mixing additional radii to keep the language consistent.
## Components
Buttons and cards are the building blocks.
- Button — Primary: 40px height, 7px 24px padding, rounded.full, text and background tokens both map to #ffffff. In practice, place on dark surfaces and use border (#374151) or shadow sm for definition.
- Button — Secondary: Same dimensions and radius as primary; apply hierarchy via placement and surrounding tonal contrast.
- Button — Link: Text #676182, no radius; reserve for low-emphasis actions within paragraphs or lists.
- Card: Background #0a0118, text #ffffff, 8px radius, 16px padding; use md shadow sparingly, border #374151 for separation.
### Top Navigation Bar
- Surface #0a0118 with white text; compact height. Use body-md for links, sm spacing, and md shadow when sticky.
### Hero with Horizon Grid
- Headline uses headline-lg at 40px/700. Supporting copy in body-md. One primary pill CTA at 40px high with rounded.full; place over the glow and ensure focus state via sm shadow.
### Product Screenshot Stage
- Place a large dark panel (card) with lg shadow to lift it above the glow. Panel radius 8px; internal gutters md (28px).
### Feature Triptych
- Three cards in a row: headline-sm titles, body-md descriptions. Use md (28px) column gaps and sm (16px) interior padding; cards at 8px radius.
### Content Assistant Teaser
- Overline with headline-xs, short lead in headline-sm, body-md copy. One link-style button for "Copy to Clipboard."
### FAQ Accordion
- Questions in headline-sm; answers in body-md with 16px vertical padding. Use border #374151 to separate items.
### Footer Columns
- Multi-column list blocks with body-md links; column gaps md–lg. Apply brand-cold-steel (#272632) panels if extra separation is needed.
## Do's and Don'ts
Do
- Use #0a0118 as the default page background with #ffffff for core text.
- Keep violet (#8f60ef) accents sparse—glows, highlights, and key interactions only.
- Use 8px radii for cards and 9999px pills for CTAs to maintain shape language.
- Maintain roomy hero spacing (150px) and tighter data sections (16–28px).
Don't
- Stack multiple heavy shadows; prefer one lg shadow for major elements.
- Replace borders with low-contrast grays—use #374151 for consistent dividers.
- Mix additional corner radii or square some cards; it breaks continuity.
## Agent Prompt Guide
Quick color reference
- Text: #ffffff
- Background: #0a0118
- Border: #374151
- Accent: #8f60ef
1) Build the hero
- Background: #0a0118. Add a radial/linear glow using #8f60ef behind content.
- H1: font-family: 'Rebond Grotesque', Ubuntu, system-ui; font-size: 40px; font-weight: 700; line-height: 1.2; letter-spacing: -0.02em; color: #ffffff.
- Body: font-family: system-ui, Roboto; font-size: 14px; line-height: 1.71; color: #ffffff.
- CTA: height: 40px; padding: 7px 24px; border-radius: 9999px; color: #ffffff; background: transparent; border: 1px solid #374151; box-shadow: rgba(186,179,255,0.04) 0px 0px 20px 1px; spacing above/below: 16px.
2) Feature triptych cards
- Grid: three columns with 28px gaps.
- Card: background #0a0118; color #ffffff; padding: 16px; border-radius: 8px; border: 1px solid #374151.
- Title: system-ui 20px/600; Body: system-ui 14px/1.71.
3) Dashboard stage
- Wrapper card: background #0a0118; radius 8px; shadow: rgb(10,1,24) 0px 72px 54px 0px; overflow hidden.
- Caption/toolbar text: system-ui 14px/1.71; color #ffffff.
4) FAQ accordion
- Item: border-top: 1px solid #374151; padding: 16px 0.
- Question: system-ui 20px/600; Answer: system-ui 14px/1.71; all text #ffffff; focus ring 1px #8f60ef.
5) Footer columns
- Background: #0a0118; text #ffffff; links body-md.
- Column gaps: 28px–46px; fine dividers #374151 as needed; badges/chips use 9999px radius.
## Similar Brands
- Ahrefs — Also leans dark with electric accents; Ahrefs uses brighter blues and higher-contrast tables, while Wope keeps most UI dim and emphasizes glow.
- Semrush — Orange brand on dark/gray surfaces; Semrush is louder with color in typography, where Wope reserves purple for lighting effects.
- Moz — Lighter visual tone; shares clarity in typography but avoids the dramatic shadows and neon horizon used by Wope.
- Surfer SEO — Purple brand on dark; Surfer uses more gradient fills in components, while Wope keeps components flat with subtle shadows.
:root {
/* Colors */
--color-primary: #ffffff;
--color-secondary: #8f60ef;
--color-neutral: #0a0118;
--color-border: #374151;
--color-brand-sweet-flag: #644491;
--color-brand-cold-steel: #272632;
--color-surface: var(--color-neutral);
--color-on-surface: var(--color-primary);
/* Typography */
--text-headline-lg-size: 40px;
--text-headline-lg-weight: 700;
--text-headline-lg-leading: 1.2;
--text-headline-lg-tracking: -0.02em;
--text-headline-md-size: 28px;
--text-headline-md-weight: 700;
--text-headline-md-leading: 1.29;
--text-headline-sm-size: 20px;
--text-headline-sm-weight: 600;
--text-headline-sm-leading: 1.2;
--text-headline-xs-size: 16px;
--text-headline-xs-weight: 600;
--text-headline-xs-leading: 1.15;
--text-body-md-size: 14px;
--text-body-md-weight: 400;
--text-body-md-leading: 1.71;
--text-body-md-tracking: -0.011em;
--font-rebond-grotesque: "Rebond Grotesque";
--font-system-ui: "system-ui";
/* Rounded */
--radius-sm: 8px;
--radius-full: 9999px;
/* Spacing */
--spacing-xs: 8px;
--spacing-sm: 16px;
--spacing-md: 28px;
--spacing-lg: 46px;
--spacing-xl: 150px;
/* Components */
--button-primary-background-color: var(--color-primary);
--button-primary-text-color: var(--color-primary);
--button-primary-rounded: var(--radius-full);
--button-primary-padding: 7px 24px;
--button-primary-height: 40px;
--button-secondary-background-color: var(--color-primary);
--button-secondary-text-color: var(--color-primary);
--button-secondary-rounded: var(--radius-full);
--button-secondary-padding: 7px 24px;
--button-secondary-height: 40px;
--button-link-text-color: #676182;
--button-link-rounded: 0px;
--card-background-color: var(--color-neutral);
--card-text-color: var(--color-primary);
--card-rounded: var(--radius-sm);
--card-padding: 16px;
}
{
"$schema": "https://www.designtokens.org/schemas/2025.10/format.json",
"$description": "Outrank Everyone. Starting Now.",
"color": {
"$type": "color",
"primary": {
"$value": {
"colorSpace": "srgb",
"components": [
1,
1,
1
],
"hex": "#ffffff"
}
},
"secondary": {
"$value": {
"colorSpace": "srgb",
"components": [
0.561,
0.376,
0.937
],
"hex": "#8f60ef"
}
},
"neutral": {
"$value": {
"colorSpace": "srgb",
"components": [
0.039,
0.004,
0.094
],
"hex": "#0a0118"
}
},
"border": {
"$value": {
"colorSpace": "srgb",
"components": [
0.216,
0.255,
0.318
],
"hex": "#374151"
}
},
"brand-sweet-flag": {
"$value": {
"colorSpace": "srgb",
"components": [
0.392,
0.267,
0.569
],
"hex": "#644491"
}
},
"brand-cold-steel": {
"$value": {
"colorSpace": "srgb",
"components": [
0.153,
0.149,
0.196
],
"hex": "#272632"
}
},
"surface": {
"$value": {
"colorSpace": "srgb",
"components": [
0.039,
0.004,
0.094
],
"hex": "#0a0118"
}
},
"on-surface": {
"$value": {
"colorSpace": "srgb",
"components": [
1,
1,
1
],
"hex": "#ffffff"
}
}
},
"spacing": {
"$type": "dimension",
"xs": {
"$value": {
"value": 8,
"unit": "px"
}
},
"sm": {
"$value": {
"value": 16,
"unit": "px"
}
},
"md": {
"$value": {
"value": 28,
"unit": "px"
}
},
"lg": {
"$value": {
"value": 46,
"unit": "px"
}
},
"xl": {
"$value": {
"value": 150,
"unit": "px"
}
}
},
"rounded": {
"$type": "dimension",
"sm": {
"$value": {
"value": 8,
"unit": "px"
}
},
"full": {
"$value": {
"value": 9999,
"unit": "px"
}
}
},
"typography": {
"headline-lg": {
"$type": "typography",
"$value": {
"fontFamily": "Rebond Grotesque",
"fontSize": {
"value": 40,
"unit": "px"
},
"fontWeight": 700,
"letterSpacing": {
"value": -0.02,
"unit": "em"
}
}
},
"headline-md": {
"$type": "typography",
"$value": {
"fontFamily": "Rebond Grotesque",
"fontSize": {
"value": 28,
"unit": "px"
},
"fontWeight": 700
}
},
"headline-sm": {
"$type": "typography",
"$value": {
"fontFamily": "system-ui",
"fontSize": {
"value": 20,
"unit": "px"
},
"fontWeight": 600
}
},
"headline-xs": {
"$type": "typography",
"$value": {
"fontFamily": "system-ui",
"fontSize": {
"value": 16,
"unit": "px"
},
"fontWeight": 600
}
},
"body-md": {
"$type": "typography",
"$value": {
"fontFamily": "system-ui",
"fontSize": {
"value": 14,
"unit": "px"
},
"fontWeight": 400,
"letterSpacing": {
"value": -0.011,
"unit": "em"
}
}
}
}
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