AutoSend
autosend.com
Transactional, marketing & automations—one platform by volume, not contacts.
autosend.com
AI Breakdown
Design export
---
version: alpha
name: AutoSend
description: Transactional, marketing & automations—one platform by volume, not contacts.
colors:
primary: "#292524"
secondary: "#040404"
tertiary: "#615fff"
neutral: "#fafaf9"
brand-royal-vessel: "#4e3df4"
brand-dull-lavender: "#ac9cf4"
surface: "{colors.neutral}"
on-surface: "{colors.primary}"
typography:
headline-lg:
fontFamily: cooperLtBT
fontSize: 40px
fontWeight: 400
lineHeight: 1.1
headline-md:
fontFamily: Geist
fontSize: 32px
fontWeight: 400
lineHeight: 1.19
headline-sm:
fontFamily: ui-sans-serif
fontSize: 25px
fontWeight: 400
lineHeight: 1.2
headline-xs:
fontFamily: ui-sans-serif
fontSize: 20px
fontWeight: 400
lineHeight: 1.2
body-md:
fontFamily: Geist Mono
fontSize: 16px
fontWeight: 400
lineHeight: 1.5
rounded:
sm: 12px
md: 16px
spacing:
xs: 4px
sm: 8px
md: 16px
lg: 24px
xl: 80px
components:
button-primary:
backgroundColor: "{colors.tertiary}"
textColor: "{colors.neutral}"
rounded: "{rounded.sm}"
padding: 6px 16px
height: 32px
button-secondary:
backgroundColor: "#ffffff"
textColor: "{colors.primary}"
rounded: "{rounded.sm}"
padding: 6px 16px
height: 32px
button-link:
textColor: "{colors.primary}"
rounded: 0px
card:
backgroundColor: "#ffffff"
textColor: "{colors.primary}"
rounded: "{rounded.md}"
padding: 16px
---
# AutoSend: Cooper headlines and indigo CTAs for agent email
## Overview
AutoSend's UI is friendly, technical, and agent-forward. A soft display headline style leads, supported by a crisp sans UI and monospaced data. The page is light, spacious, and shadowless; hierarchy relies on typography, tone, and generous spacing. Use one strong accent for actions and keep content modular with rounded cards.
## Colors
- **primary (#292524):** Charcoal for headlines, core text, and strong keylines.
- **secondary (#040404):** Deep black for high-emphasis text in compact UI.
- **tertiary (#615fff):** Indigo accent for primary actions, chips, and selected states.
- **neutral (#fafaf9):** Porcelain background for the overall canvas.
- **brand-royal-vessel (#4e3df4):** Rich brand indigo for elevated accents or gradients adjacent to the main action.
- **brand-dull-lavender (#ac9cf4):** Soft lavender for subtle highlights and supporting accents.
- **surface ({colors.neutral} → #fafaf9):** Default section and card backdrop where needed.
- **on-surface ({colors.primary} → #292524):** Default text color on light surfaces.
## Typography
- Headline LG — Cooper Lt BT, 40px/1.1, weight 400. Custom/self-hosted; agents should not attempt to fetch it directly. Suitable free substitutes with a similar soft, rounded serif tone: Zilla Slab, Coustard, or Bitter (Google Fonts).
- Headline MD — Geist, 32px/1.19, weight 400. Google-hosted; safe to load. Use for subheads and important lead-ins.
- Headline SM — ui-sans-serif, 25px/1.2. System sans for smaller section titles and compact hero support lines.
- Headline XS — ui-sans-serif, 20px/1.2. Use for captions, feature names, and compact list headings.
- Body MD — Geist Mono, 16px/1.5, weight 400. Google-hosted; use for metrics, code, and technical UI text where fixed-width alignment aids scanning.
## Layout
Spacing follows a compact-to-generous ladder: 4, 8, 16, 24, 80. Use 80px for section breaks and large hero offsets; 24px for block gaps in cards or between stacked components; 16px as the default internal padding and grid gutter; 8px and 4px for control-level spacing. Content reads in centered columns with modular cards; align repeated blocks to a common baseline using 16px increments.
## Elevation & Depth
No shadows are used (all measured shadows: none). Depth is communicated through tonal contrast (neutral backgrounds vs. white cards), clear typographic scale, and whitespace. Where separation is needed, prefer card surfaces, spacing, and concise keylines over drop shadows.
## Shapes
Corners are friendly and consistent: 12px radius for interactive controls (buttons, pills) and 16px for larger containers (cards, modals, feature blocks). Links remain unrounded (0px) to signal text-only affordances.
## Components
Buttons and cards are standardized:
- Primary Button — #615fff background, #fafaf9 text, 12px radius, 6px×16px padding, 32px height. Reserve for the main action per view.
- Secondary Button — #ffffff background, #292524 text, 12px radius, same sizing as primary.
- Link Button — #292524 text only, 0px radius. Use for inline navigational actions.
- Card — #ffffff background, #292524 text, 16px radius, 16px padding.
### Announcement Pill
A compact "New / update" pill near the hero. Use 12px radius, small text, and keep the accent minimal; link to release or docs.
### Hero Heading with Emphasis
Two-line headline at 40px (Cooper Lt BT or substitute), with italic emphasis on key nouns. Supporting line in smaller sans; place a primary and a secondary CTA beneath.
### KPI Strip
Four to six metrics in a single row. Set numeric values in Geist Mono 16–20px, labels smaller. Use neutral background and even 24px gaps.
### Feature List Blocks
Transactional, Marketing, and Automation sections each use stacked lists. Titles at 20–25px, body at 16px, with 16px card padding and 24px vertical rhythm.
### Code Sample Tabs
Language tabs above a code pane. Pane is a card (16px radius) with Geist Mono 16px; tabs highlight the selected state with the indigo accent (#615fff).
### Campaigns Panel
A marketing-campaign mockup inside a card: header row, status badge, and a short list. Use 16px padding and 16px gaps between list items.
### Multi-Project Switcher
Small project cards showing name and domain. Use card pattern with 16px corners, 16px padding, and even 24px gaps in a grid.
### Ask an LLM Row
Inline links to "Ask ChatGPT / Gemini / Claude / Perplexity." Treat as secondary links with clear spacing; avoid overusing the indigo accent here so CTAs remain dominant.
## Do's and Don'ts
- Do reserve #615fff for the primary action and selected states; avoid using it for decorative text.
- Do set numeric telemetry and code in Geist Mono 16px for alignment and scanning.
- Do keep section spacing at 80px multiples to maintain the page's calm rhythm.
- Don't introduce drop shadows; use cards, spacing, or keylines for separation.
- Don't mix additional accent colors; stick to indigo with lavender as a soft support when needed.
- Don't round links; radius 0px signals text-first behavior distinct from buttons (12px) and cards (16px).
## Agent Prompt Guide
Quick color reference:
- Text: #292524
- Background: #fafaf9 (cards #ffffff)
- Border: #292524
- Accent: #615fff (brand support: #4e3df4, #ac9cf4)
1) Build a hero with headline and two CTAs
- Background #fafaf9, centered column.
- Headline: use Zilla Slab (substitute for Cooper Lt BT) at 40px/1.1, weight 400, color #292524. Add italic emphasis on two words.
- Support line: Geist at 20–25px/1.2, color #292524.
- Buttons: primary #615fff text #fafaf9, secondary #ffffff text #292524, both 32px height, 6px×16px padding, 12px radius. 24px gap between buttons.
2) Implement a KPI strip
- Four cards on a neutral background.
- Each card: #ffffff, 16px padding, 16px radius; no shadow.
- Number set in Geist Mono 20px/1.5, color #292524; label in Geist 14–16px.
- 24px gaps horizontally and vertically.
3) Create a code sample with language tabs
- Tabs row above a code pane. Selected tab uses #615fff text/background accent; unselected tabs use #292524 text on #fafaf9.
- Code pane: #ffffff card, 16px radius, 16px padding; Geist Mono 16px/1.5.
4) Design a feature list block
- Section spacing: 80px top/bottom.
- Title in Geist 32px/1.19, color #292524.
- Each feature item: title in ui-sans-serif 20–25px, body in Geist Mono 16px; 16px item padding; 24px gaps; links styled as button-link (text-only, radius 0).
5) Build a multi-project grid
- Grid of project cards on #fafaf9.
- Each card: #ffffff, 16px radius, 16px padding, headline in Geist 20–25px, domain in Geist Mono 16px. Use #615fff for the primary "New Project" button at 32px height, 12px radius.
## Similar Brands
- Resend — similarly minimal with a strong indigo accent; AutoSend leans softer with a rounded serif headline and mono KPIs.
- Postmark — clean, technical storytelling; Postmark's yellow brand is bolder, while AutoSend keeps accents restrained.
- Mailgun — developer-forward with code-first sections; AutoSend uses more rounded cards and a gentler palette.
- Customer.io — campaigns and automation emphasized; AutoSend presents more agent/LLM integrations and compact CTAs.
- Courier — API-centric messaging with language tabs; AutoSend's serif headline and no-shadow surfaces feel warmer.
:root {
/* Colors */
--color-primary: #292524;
--color-secondary: #040404;
--color-tertiary: #615fff;
--color-neutral: #fafaf9;
--color-brand-royal-vessel: #4e3df4;
--color-brand-dull-lavender: #ac9cf4;
--color-surface: var(--color-neutral);
--color-on-surface: var(--color-primary);
/* Typography */
--text-headline-lg-size: 40px;
--text-headline-lg-weight: 400;
--text-headline-lg-leading: 1.1;
--text-headline-md-size: 32px;
--text-headline-md-weight: 400;
--text-headline-md-leading: 1.19;
--text-headline-sm-size: 25px;
--text-headline-sm-weight: 400;
--text-headline-sm-leading: 1.2;
--text-headline-xs-size: 20px;
--text-headline-xs-weight: 400;
--text-headline-xs-leading: 1.2;
--text-body-md-size: 16px;
--text-body-md-weight: 400;
--text-body-md-leading: 1.5;
--font-cooperltbt: "cooperLtBT";
--font-geist: "Geist";
--font-ui-sans-serif: "ui-sans-serif";
--font-geist-mono: "Geist Mono";
/* Rounded */
--radius-sm: 12px;
--radius-md: 16px;
/* Spacing */
--spacing-xs: 4px;
--spacing-sm: 8px;
--spacing-md: 16px;
--spacing-lg: 24px;
--spacing-xl: 80px;
/* Components */
--button-primary-background-color: var(--color-tertiary);
--button-primary-text-color: var(--color-neutral);
--button-primary-rounded: var(--radius-sm);
--button-primary-padding: 6px 16px;
--button-primary-height: 32px;
--button-secondary-background-color: #ffffff;
--button-secondary-text-color: var(--color-primary);
--button-secondary-rounded: var(--radius-sm);
--button-secondary-padding: 6px 16px;
--button-secondary-height: 32px;
--button-link-text-color: var(--color-primary);
--button-link-rounded: 0px;
--card-background-color: #ffffff;
--card-text-color: var(--color-primary);
--card-rounded: var(--radius-md);
--card-padding: 16px;
}
{
"$schema": "https://www.designtokens.org/schemas/2025.10/format.json",
"$description": "Transactional, marketing & automations—one platform by volume, not contacts.",
"color": {
"$type": "color",
"primary": {
"$value": {
"colorSpace": "srgb",
"components": [
0.161,
0.145,
0.141
],
"hex": "#292524"
}
},
"secondary": {
"$value": {
"colorSpace": "srgb",
"components": [
0.016,
0.016,
0.016
],
"hex": "#040404"
}
},
"tertiary": {
"$value": {
"colorSpace": "srgb",
"components": [
0.38,
0.373,
1
],
"hex": "#615fff"
}
},
"neutral": {
"$value": {
"colorSpace": "srgb",
"components": [
0.98,
0.98,
0.976
],
"hex": "#fafaf9"
}
},
"brand-royal-vessel": {
"$value": {
"colorSpace": "srgb",
"components": [
0.306,
0.239,
0.957
],
"hex": "#4e3df4"
}
},
"brand-dull-lavender": {
"$value": {
"colorSpace": "srgb",
"components": [
0.675,
0.612,
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],
"hex": "#ac9cf4"
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},
"surface": {
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"colorSpace": "srgb",
"components": [
0.98,
0.98,
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],
"hex": "#fafaf9"
}
},
"on-surface": {
"$value": {
"colorSpace": "srgb",
"components": [
0.161,
0.145,
0.141
],
"hex": "#292524"
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},
"spacing": {
"$type": "dimension",
"xs": {
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"unit": "px"
}
},
"sm": {
"$value": {
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"unit": "px"
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"md": {
"$value": {
"value": 16,
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"lg": {
"$value": {
"value": 24,
"unit": "px"
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"xl": {
"$value": {
"value": 80,
"unit": "px"
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"rounded": {
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},
"typography": {
"headline-lg": {
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"$value": {
"fontFamily": "cooperLtBT",
"fontSize": {
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},
"fontWeight": 400
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},
"headline-md": {
"$type": "typography",
"$value": {
"fontFamily": "Geist",
"fontSize": {
"value": 32,
"unit": "px"
},
"fontWeight": 400
}
},
"headline-sm": {
"$type": "typography",
"$value": {
"fontFamily": "ui-sans-serif",
"fontSize": {
"value": 25,
"unit": "px"
},
"fontWeight": 400
}
},
"headline-xs": {
"$type": "typography",
"$value": {
"fontFamily": "ui-sans-serif",
"fontSize": {
"value": 20,
"unit": "px"
},
"fontWeight": 400
}
},
"body-md": {
"$type": "typography",
"$value": {
"fontFamily": "Geist Mono",
"fontSize": {
"value": 16,
"unit": "px"
},
"fontWeight": 400
}
}
}
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